As an ECD, I have spent the last 10+ years growing and developing a creative culture across three offices, Boston, Los Angeles and New York. At the heart of that effort was a simple desire to make great work with great people. Work that’s distinctive, effective, culturally resonant. Work that people are compelled to talk about. I don’t believe in having a house-style but instead creating unique, insightful campaigns by tapping a brands equity and combining it with the individual talents of the creatives assigned to the team. Allowing the solution to the business problem dictate the form and function of its output. This approach has created long relationships with iconic brands and award wining work that has driven business.

Having partnered with so many great clients and talented people over the years I have amassed a fair amount of work. This is just a collection of things that I have really enjoyed making for one reason or another.

For additional work - timvac.work

DON’T GET MAD. GET E*TRADE

The brand had lost its swagger so we helped E*trade re-claim their status as the original place to trade on-line.  The insight?  People were mad. Mad at the uber-rich. Mad at a system that was rigged against them.  Mad at themselves for not doing anything about it.  We turned dissatisfaction into action and said, Don’t get mad. Get E-trade.

Cannes Gold, Gold Effie, D&AD for film and advertising craft 
Team: Adam Calvert, Jeff Vermeersch, Tim Vac & Dave Weist

BURGER KING

In the words of Fernando Mercado, you have to be “all in” to be one of my agencies. We’ve were “all in” as Burger King’s social agency giving the brand online cred and swagger where there wasn’t any. The work we did in social lead to global briefs and even more impact for the King. We’re very proud to have worked with this brave marketer and have helped them be apart of the cultural conversation.

Multiple Cannes Lions , One Show Pencils, Gold Effie, Bravery Andy and a conversation about mental health in America.
Team: Enrique Camacho, Dustin Jonson, Ariell Mulgrew, Cody Dummer, Tim Vac & Dave Weist

AMERICAN GREETINGS

The largest greeting card company in the world was seeking relevance in a world where you could thumb HBD in a text or on facebook and call it a day. We found the answer in their original 100-year-old mission to create meaningful one to one connections

Cannes Lions, Grand Effie, One show. 27 million views. 20 % increase in sales.
Team: John Ruby, Andrea Mileskevich, Blake Winfree, Tim Vac & Dave Weist

JETBLUE

This contrarian airline is really the democratizer in the category, on a mission to bring humanity back to air travel. We turned that into one of the most awarded and enduring campaigns of the last decade. And it started with three simple words, YOU ABOVE ALL.

Cannes Lions, One Show gold, Grand Andy, AICP, Gold Effie for sustained success over 5-year period.
Team: Julia Neumann, Amy Ferguson, Alison Rude, Brian Leech, Tim Vac & Dave Weist

(Microsite - click on Image Above)

CHANGE THE REF

Manny and Patricia Oliver started Change the Ref after losing their son Juaquin in the Parkland shootings. Their goal is to drive meaningful gun law reform by creating a steady stream of pressure on elected officials to change or be changed out. Their efforts have helped in the national banning of ghost guns and given them a seat at the table with President Biden. Armed with Creativity I am committed to not stopping until real change is made.

Cannes Lions, One Show.
Team: Bill Knight, Renato Baretto, Marco Martins, Marcelo Maciel, Joe Palasek, John Ruby, Tim Vac & Dave Weist

NAT GEO

National Geographic Channel was creating original programming for people who wanted to go deep on a subject. They wanted to entertain as well as educate and there was a huge appetite for second screen experiences. We did just that for the Killing Kennedy series, where we mapped out the parallel lives of a president and his killer. We also created an Emmy Award winning classroom tool for a program called Live from Space where we taped into the International Space Station to give people a real time glimpse of what was trending below.

2x Emmy for social TV experience, Andy Awards best site of the year, Cannes Gold, One Show gold.
Team: Stephen Goldmacher, Dustin Johnson, John Ruby, Tim Vac & Dave Weist

ROYAL CARIBBEAN

We had to attract the new to cruising crowd without alienating the loyalists. So, we landed on Come Seek, an open invitation to all the adventure you can experience on a Royal Caribbean cruise. We said this is not a cruise, you are not a tourist. This is not the Caribbean, this is the Royal Caribbean. We shifted perceptions about cruising, used some innovative new channels to reach people, and attracted one and all.

Team: John Kearse, Rob Kottkamp, Tim Vac & Dave Weist

BARNES & NOBLE

With so many independent bookstores folding, it was ironic that Barnes and Noble, the big box retailer, had become the last bastion for readers. Barnes and Noble wanted to own reading like never before and remind people that despite innovation and advances in technology, by book or by nook, we need to keep reading.

Team: Tim Vac & Dave Weist

DRIVERS WANTED

I was fortunate to work on the much celebrated Volkswagen account. The Drivers Wanted campaign we developed was such a playground. There were eight of us banging away for years not knowing how great we had it. It was pure alchemy, combining disparate talent, storytelling and transformative music. We just created and told tales ripped right from our own experiences. Amazing what you can do when you dont have to put yourself in the consumers shoes because you realize you are already wearing them.

Cannes Grand Prix, Cannes Gold, Grand Kelly, Grand Andy, One Show gold, Clios, AICP,
One show best commercials of the decade, Adweek best ads of all time

Miscelaneous

I believe opportunities are everywhere. Sometimes they come in the form of strategic briefs but more often than not they are created not handed to you. Developing the ability to connect dots between whats happening in culture and a product or brand truth. Creating conversation where there isn’t one or jumping into one that we should be in.

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